Horst Schulze

Horst Schulze (born 1939) is Founder, Chairman & CEO of the Capella Hotel Group, and Co-founder & Former COO of The Ritz-Carlton Hotel Co. Schulze is a legendary leader and global titan of business. His visionary and disruptive principles have reshaped the concepts of excellence, service, and competitive advantage, transcending divisions of industry across the business landscape. Upon co-founding the Ritz-Carlton Hotel Co. in 1983, Schulze singlehandedly set the business operation and service standards that made the Ritz-Carlton brand globally elite and world-famous. Under Schulze’s prodigious leadership, The Ritz-Carlton, a multi-billion dollar international enterprise, was awarded the Malcolm Baldrige National Quality Award twice—an unprecedented achievement, as The Ritz-Carlton remains the only hotel company to ever receive the prestigious award.

Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise

Ever since he was a young boy growing up in the German village he called home, Horst Schulze knew exactly where he wanted to spend his life—in the carpeted halls and bustling dining rooms of a hotel. And that’s just what he did. The principles Schulze employed to actualize this goal and to steer his business towards worldwide renown are applicable to any sphere of professional and personal life. As a prominent industry leader and cofounder of the Ritz-Carlton Hotel Company, Schulze knows a few things about customer service. His work hinges upon the famous phrase he coined as a student fresh out of a hotel apprenticeship: “Ladies and gentlemen serving ladies and gentlemen.” Drawing upon his experiences and other examples of service-minded entrepreneurship, Schulze demonstrates the habits that embody this oft-repeated saying and transform work into selfless, honorable leadership.


Bio information sourced from Wikipedia