Seth Godin

Seth W. Godin is an American author and former dot com business executive. After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City. He then met Mark Hurst and founded Yoyodyne (named in jest after the fictional Yoyodyne in The Adventures of Buckaroo Banzai Across the 8th Dimension.). After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promoted the concept of permission marketing.

Godin is the author of numerous books. Free Prize Inside was a Forbes Business Book of the Year in 2004, while Purple Cow sold over 150,000 copies in more than 23 print runs in its first two years. The Dip was a Business Week and New York Times bestseller; Business Week also named Linchpin among its "20 of the best books by the most influential thinkers in business" on November 13, 2015.

In June 2013, Godin raised more than $250,000 from readers with a Kickstarter campaign, which in turn secured him a book contract with his publisher for his book "The Icarus Deception."

Godin was inducted into the American Marketing Association's Marketing Hall of Fame in 2018.

Godin has a chapter giving advice in Tim Ferriss' book Tools of Titans.

Linchpin: Are You Indispensable?

A linchpin is a pin passed through the axle to keep a wheel in position. Without that piece in place, the machine cannot function. It is indispensable, a sine qua non. In his book Linchpin, bestselling author and business guru Seth Godin offers suggestions on how to become an irreplaceable linchpin in an economic system that often turns us into poorly paid, dispensable cogs.

Bio information sourced from Wikipedia