Caroline Criado Perez

Caroline Emma Criado Perez (born June 1984) is a British feminist author, journalist and activist. Her first national campaign, the Women's Room project, aimed to increase the presence of female experts in the media. She opposed the removal of the only woman from British banknotes (other than The Queen), leading to the Bank of England's swift announcement that the image of Jane Austen would appear on the £10 note by 2017. Her 2019 book Invisible Women: Exposing Data Bias in a World Designed for Men was a Sunday Times bestseller.

Invisible Women: Exposing Data Bias in a World Designed for Men

Think of the experiences that riddle your day—driving your car to work, texting friends, watching a movie with family. Now consider this: Who constructed the way seatbelts are worn, or which characters receive the majority of speaking roles? Even something as seemingly insignificant as emojis (which didn’t include a female option for various occupations until 2016) attest to a male-biased cultural framework. Though society may parade as gender-neutral, a vast number of policies, industries, and daily activities were contrived by men who assumed that their perspective was the standard. The male viewpoint dominates, positioning itself as universal, and this has dire, sometimes fatal consequences for women. Activist Caroline Criado Perez documents this gender data gap through countless statistics, case studies, and other compelling evidence that reveals the fallacy of gender neutrality in an attempt to pull the female experience from its male shadow.

Bio information sourced from Wikipedia