Charles Duhigg

Charles Duhigg (born 1974) is an American journalist and non-fiction author. He is a reporter for The New York Times and the author of two books on habits and productivity.

The Power of Habit: Why We Do What We Do in Life and Business

We are creatures of habit. Our brains are routine-creating machines that establish patterns so that we can automatically complete simple, repetitive tasks without giving them much thought. This mindless automation allows us to reserve our mental energies for more important tasks; it also helps us to effectively manage the myriad decisions we face each day. But not all habitual behavior is good. Sometimes we pick up habits we’re not proud of, like overeating, procrastinating, smoking, angry outbursts, and alcoholism. The Power of Habit shows us how habits form, how they become ingrained, and how they can be changed so that you can master your habits before they master you.

Bio information sourced from Wikipedia