16 Minute Read Audio Available
Key Insights From:
The Power of Habit: Why We Do What We Do in Life and Business
- Habits form subconsciously when routine behaviors are met with a reward.
- By creating or exploiting our cravings, advertisers have made the use of their products habitual.
- Habits can be altered by inserting a new routine that delivers a similar reward.
- Identifying and addressing a keystone bad habit is better than trying to fix all your bad habits at once.
- Willpower is like a muscle that can grow with use, get tired, or atrophy.
- Our brains crave familiarity, making it easy for corporations and the government to predict and shape our behavior.
- Habit change is the foundation of history’s social movements.
- We cannot be held responsible for unconscious or automatic behavior—but once we become aware of our habits, we bear responsibility for changing them.