Chip Heath
Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on business strategy and organizations. He is the co-author (along with his brother, Dan) of four books. Their latest book (an instant New York Times and Wall Street Journalbestseller) The Power of Moments: Why Certain Experiences Have Extraordinary Impact was published in the fall of 2017. Decisive: How to Make Better Decisions in Life and Work was published in spring of 2013 and debuted at #1 on the Wall Street Journal bestseller list and #2 on the New York Times. Their 2010 book, Switch: How to Change Things When Change is Hard, hit #1 on both bestseller lists. Their first book, Made to Stick: Why Some Ideas Survive and Others Die, spent two years on the Business Week bestseller list and was an Amazon Top 10 Business Book for both editors and readers. Their books have been translated into over 30 languages including Thai, Arabic, and Lithuanian. Chip has consulted with clients ranging from Google and Gap to The Nature Conservancy and the American Heart Association. His parents are just happy that their sons are playing well together.
Made to Stick: Why Some Ideas Survive and Others Die
What is it that makes many urban legends persist for years or even decades? Why don’t important, true ideas have the same longevity? Are there common elements to what Malcolm Gladwell termed “sticky ideas” that anyone can tap into? Entrepreneur brothers Chip and Dan Heath believe that there are.
The Power of Moments
Our lives are made up of moments. Some experiences are memorable, while others just fade to the background. What if we take control of a moment and create a lasting memory? Chip and Dan Heath guide us on how to enhance the defining moments of our lives through elevation, insight, pride, and connection. The Power of Moments teaches us to make the most of our experiences and create lasting memories from the moments we may have otherwise missed.
Bio information sourced from Wikipedia
