Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Pixar is the stuff of living room legend. Whether you placed your kids in front of the TV to watch Toy Story for the 50th time this week, or you can quote the entirety of Monsters, Inc. yourself, Pixar’s films are household fixtures. But what makes the plight of an animated spaceman so compelling, or the narrative of a rodent epicure so poignant? Creative and collaborative storytelling. President of Pixar Animation Studios Ed Catmull chronicles the rise of Pixar and highlights the management principles he learned while growing what would become one of the most successful and innovative creative communities in history.