Key insights from
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Audio available
13 minute read
Published Apr 8, 2014
What you'll learn
Pixar is the stuff of living room legend. Whether you placed your kids in front of the TV to watch Toy Story for the 50th time this week, or you can quote the entirety of Monsters, Inc. yourself, Pixar’s films are household fixtures. But what makes the plight of an animated spaceman so compelling, or the narrative of a rodent epicure so poignant? Creative and collaborative storytelling. President of Pixar Animation Studios Ed Catmull chronicles the rise of Pixar and highlights the management principles he learned while growing what would become one of the most successful and innovative creative communities in history.
Key insights
- • What you'll learn
- 1 Creativity isn’t always solitary—often it takes many artists to make one song, a single plotline, or an animated cowboy come to life.
- 2 If a company fails to fix the snags in its design, it will slowly unravel.
- 3 Productive creativity requires more than an idea—it requires artists who work well together.
- 4 Pixar’s Braintrust meetings are places of absolute candor—you might need some thick skin to attend.
- 5 Innovative management enables productive creativity.
- 6 Creativity can be arduous, but visualization provides a way through.
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