How Google Works

It’s hard to imagine that Google was once a humble start-up company like so many others. As of 2015, it was a multinational company of 65,000 employees, raking in over $75 billion dollars in annual revenue, and it’s only grown since! They’ve expanded from a rudimentary search engine to developing mobile devices and laptops, operating systems, and visionary projects like driverless cars and smart contact lenses. It was an arduous trek to the top, but from the struggles emerged lessons about navigating an increasingly technological world. How Google Works is a distillation of some of the key principles and practices that helped Google achieve its success.