What You'll Learn:
It’s hard to imagine that Google was once a humble start-up company like so many others. As of 2015, it was a multinational company of 65,000 employees, raking in over $75 billion dollars in annual revenue, and it’s only grown since! They’ve expanded from a rudimentary search engine to developing mobile devices and laptops, operating systems, and visionary projects like driverless cars and smart contact lenses. It was an arduous trek to the top, but from the struggles emerged lessons about navigating an increasingly technological world. How Google Works is a distillation of some of the key principles and practices that helped Google achieve its success.
Key Insights:
- It’s best to determine ideals for company culture early on.
- Knaves will undermine company culture; divas might do the same, but they’re worth keeping around.
- Whatever your business plan is, it’s wrong.
- Hiring is the most important thing a manager does.
- Companies function best when information flows freely, regardless of rank.
- Google and Apple have radically different approaches to product development.
- Google’s 20 Percent Projects give Googlers a chance to innovate in areas of interest as they have spare time.
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