Michele Gelfand

Michele J. Gelfand is a cultural psychologist, best known for being an expert on tightness–looseness theory, which explains variations in the strength of social norms and punishments across human groups. She is currently a Distinguished University Professor at the University of Maryland, College Park.

Rule Makers, Rule Breakers: How Tight and Loose Cultures Wire Our World

Why are Germans so anal about punctuality or Brazilians more likely than Arabs to be accused of showing too much skin? Cultural psychologist Michele Gelfand believes that culture best explains our divisions and conflicts.

Bio information sourced from Wikipedia