Nir Eyal

Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."

He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Nir blogs regularly at

Indistractable: How to Control Your Attention and Choose Your Life

Nir Eyal, a previous Stanford marketing lecturer, is the best-selling author of Hooked: How to Build Habit-Forming Products. His debut book, with its felicitous bright yellow cover, is now a sacred text of major and upcoming tech companies, whose business models depend upon captivating consumers by designing engaging and habit-forming products. Unfortunately, these same user-friendly products that Eyal hoped to inspire came with a dark side. They are innately distracting. Ironically, Eyal realized this in his own life, after yet another magical moment with his daughter was spoiled by preoccupation with his phone. Realizing his habitually distracted behavior was negatively affecting his life and relationships, Eyal was spurred on to write Indistractable – How to Control Your Attention and Choose Your Life. In this book, Eyal guides us in becoming people with follow-through—people who are indistractable. Eyal explores why we are so easily distracted, what we can do to mitigate the power of distraction over our lives, and how we can ultimately persevere with our goals, learn to thrive, and pass on our indistractable skills to our children.

Bio information sourced from Wikipedia