What You'll Learn:
McDonald’s restaurants fell silent on August 22, 2002 as lawyer Samuel Hirsch brought the world’s beloved Ronald McDonald to court. The case posed the pressing question: In the face of beguiling burgers, french fries, milkshakes, and other foods engineered to make our brains flee from moderation, are we really free to make our own choices? Though the verdict favored the fast-food sovereign, new research on processed foods delivers a different sentence. The Pulitzer Prize-winning author of Salt Sugar Fat, Michael Moss, explores the deceptive world of the processed food industry—a market that dupes our brains into thinking that what’s truly awful is too delicious to deny.