Key insights from
Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions
By Michael Moss
What you'll learn
McDonald’s restaurants fell silent on August 22, 2002 as lawyer Samuel Hirsch brought the world’s beloved Ronald McDonald to court. The case posed the pressing question: In the face of beguiling burgers, french fries, milkshakes, and other foods engineered to make our brains flee from moderation, are we really free to make our own choices? Though the verdict favored the fast-food sovereign, new research on processed foods delivers a different sentence. The Pulitzer Prize-winning author of Salt Sugar Fat, Michael Moss, explores the deceptive world of the processed food industry—a market that dupes our brains into thinking that what’s truly awful is too delicious to deny.
Key insights
- • What you'll learn
- 1 Processed foods may incite addictions with long-term implications.
- 2 When it comes to processed foods, our brains often work against our best intentions.
- 3 Your childhood sweet tooth isn’t dead. Your history with food determines more than you know.
- 4 What you’re eating isn’t really what you’re eating—the nutrition facts are far from the truth.
- 5 The processed food industry speaks the language of profit, not health.
- 6 Gradual lifestyle shifts recover a healthy love for food.
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