What You'll Learn:
Most of us believe we are in control of the decisions we make and the picture of the world we form. Leonard Mlodinow argues that recent research in the field of neuroscience has shown this to be a myth. In Subliminal, Mlodinow demonstrates the enormous influence that our unconscious brain exerts over our everyday affairs.
Key Insights:
- Recent findings show that there is an unconscious after all.
- While psychology has long been successful in providing greater understanding of human behavior, it has only recently become accepted in the scientific community.
- The unconscious brain not only exists, but it is far more influential than the conscious brain.
- Language and its socializing effects have led to culture and accomplishment.
- Our brains make life easier by instinctively categorizing things and people.
- The downside of categorization is the creation of negative stereotypes.
- Not only does your unconscious categorize others—it categorizes you as well.
- Our unconscious is constantly deceiving us for our own good.
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