What You'll Learn:
We are under the impression that spending more time mulling over a decision and gathering more information will necessarily increase the quality of the decision. There are some circumstances in life when it is neither necessary nor helpful, when our intuitive snap judgments are more reliable. Blink is about those moments.
Key Insights:
- We underestimate the power of the unconscious, and this can get us in trouble.
- Finding key slices of experience to simplify decision-making helped Allies anticipate Nazi maneuvers.
- Experience helps us learn to separate the vital pieces of information from the noise.
- Sometimes less is more, and more is less.
- There are ways to glean the perks of intuitive snap-judgments while also mitigating the costs of unconscious biases.
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