What You'll Learn:
Your deceptively simple ‘yes’ means much more than you consciously realize. Oftentimes, our presumably thoughtful responses are automatic and prompted by one seemingly insignificant factor, word, or sound called a trigger feature. Though it’s nearly impossible to escape these mechanized reactions, recognizing how they work helps people avoid being manipulated in situations as diverse as shopping for clothes or allowing someone to skip the line. Professor of marketing and psychology Dr. Robert Cialdini explores the psychology of compliance employed within various industries, boiling his findings down to six essential practices and exposing the unconscious thinking which lies hidden beneath that one small, dangerous word.