Key insights from
Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
What you'll learn
When starting an organization or business, it is imperative to have a reliable organizing principle. When John Doerr worked at Intel in the 1970s and 80s under Andy Groves, arguably the best manager of his generation, Doerr learned a simple management strategy that has empowered wildly successful companies and individuals to become world changers. In Measure What Matters, Doerr shares that secret with the rest of us.
Key insights
- • What you'll learn
- 1 Goals sometimes do more harm than good, but the nature of OKRs (Objectives and Key Results) ensures that goals bring out the best in people and companies.
- 2 Andy Groves was the developer of OKR and the best manager of his generation.
- 3 OKRs helped Google move from a few PCs in a garage to a $700 billion company.
- 4 OKRs help reveal what an organization’s top priorities are.
- 5 OKRs enable us to make the impossible possible.
- 6 Bono’s organization used OKRs to drive social and political change around the world.
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