Key insights from
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
Audio available
14 minute read
Published Sep 4, 2018
What you'll learn
There are four technology behemoths that are taking the world by storm. Everyone’s talking about them, but most writers and business experts misunderstand the forces that have fueled their rise and enable them to stay kings of the digital hill.
Key insights
- • What you'll learn
- 1 The Big Four are simultaneously our gods and the four horsemen of the apocalypse.
- 2 Amazon will probably beat out the other three in the race to the trillion-dollar mark.
- 3 Everyone makes exceptions for Apple because its products are “cool”—and luxurious.
- 4 Facebook knows you better than your friends do.
- 5 Google is a god for the modern consumer.
- 6 The “T Algorithm” is a set of factors that a company needs to compete with the Big Four.
- 7 There are a handful of contenders for the race to a trillion, but each has a set of limitations to work around.
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