Key insights from
The Tipping Point: How Little Things Can Make a Big Difference
Audio available
13 minute read
Published Jan 7, 2002
What you'll learn
All trends and movements have humble origins. They begin modestly, then somehow blow up into a phenomenon that gets everyone talking. But how does an idea or a product or a behavior go from nothing to something to something big? Tipping Point was the first of many bestselling books to come from the mind of award-winning journalist Malcolm Gladwell, and in it he explores the mechanics of epidemic ideas. Just like biological epidemics, social epidemics are contagious; they start as small causes that lead to enormous consequences, and they spread suddenly—not gradually over time. The Tipping Point is that moment of “suddenly”—and it’s here that Gladwell directs our gaze.
Key insights
- • What you'll learn
- 1 It’s not just viruses that “go viral.”
- 2 There are six or fewer degrees of separation between people, but a small percentage of people link us all together.
- 3 Paul Revere’s mission would never have succeeded had he not been a Connector.
- 4 Mavens gather information and are eager to see others put it to good use.
- 5 A bad salesman gets under your skin; a good salesman hacks your neurobiology.
- 6 People are far more influenced by their environments than they think they are.
- 7 The Law of the Few, the Stickiness Factor, and the Power of Context take a trend from nothing to something.
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