What You'll Learn:
All trends and movements have humble origins. They begin modestly, then somehow blow up into a phenomenon that gets everyone talking. But how does an idea or a product or a behavior go from nothing to something to something big? Tipping Point was the first of many bestselling books to come from the mind of award-winning journalist Malcolm Gladwell, and in it he explores the mechanics of epidemic ideas. Just like biological epidemics, social epidemics are contagious; they start as small causes that lead to enormous consequences, and they spread suddenly—not gradually over time. The Tipping Point is that moment of “suddenly”—and it’s here that Gladwell directs our gaze.