What You'll Learn:
The best way for a new enterprise to achieve significant, sustainable success is to begin with the proper DNA: those tried-and-true traits common to high-achieving companies. But what about those companies that were not successful from the outset, those perpetually mediocre organizations? Is there any hope for them to move from good to great? According to bestselling author Jim Collins, it is possible. Collins elucidates key elements that fueled various companies’ sudden ascendancy.
Key Insights:
- A company doesn’t have to start great to end up great.
- It is not the celebrity CEOs with big personalities, but the modest, even shy types who tend to be at the helm of good-to-great companies.
- All companies have a culture, and some of them have discipline, but far fewer have a culture of discipline.
- Technology itself never makes or breaks a company.
- Face the tough facts, but don’t let them get you down.
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