Key Insights From:
Good to Great: Why Some Companies Make the Leap and Others Don't
By Jim Collins
9 Minute Read Audio Available
Key Insights From:
Good to Great: Why Some Companies Make the Leap and Others Don't
By Jim Collins
What You'll Learn:

The best way for a new enterprise to achieve significant, sustainable success is to begin with the proper DNA: those tried-and-true traits common to high-achieving companies. But what about those companies that were not successful from the outset, those perpetually mediocre organizations? Is there any hope for them to move from good to great? According to bestselling author Jim Collins, it is possible. Collins elucidates key elements that fueled various companies’ sudden ascendancy.

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