Key insights from

The One Thing

The One Thing

By Gary Keller, Jay Papasan

Audio available 10 minute read Published Apr 1, 2013

What you'll learn

In the 1991 comedy City Slickers, there’s a memorable exchange between the film’s protagonists, in which the older, sage figure tells the younger character, “Do you know what the secret of life is? One thing. Just one thing. You stick to that, and everything else don’t mean sh*t…. That’s what you’ve got to figure out.” Gary Keller (co-founder of the world’s most successful real estate company, Keller Williams Realty) teams up with his editor, Jay Papasan, to convince the world that this is the soundest advice out there, that to find and pursue that One Thing is the key to a life that is simpler, less stressful and more meaningful.

Key insights

  1. 1 It is better to go small than to go big.
  2. 2 You won’t have a success story without the One Thing principle applied.
  3. 3 Implementing your One Thing means rejecting ingrained cultural assumptions about how success works.
  4. 4 To find satisfactory answers in life, we need to start asking the right questions.
  5. 5 The more ambitious your pursuit of an answer, the clearer and more original the answer will be.
  6. 6 Productivity is the tip of the success iceberg; it must be undergirded by clear Purpose and Priority.
  7. 7 Inability to deal with uncertainty, maintain healthy habits and surround yourself with encouraging peers will kill productivity.

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