Key insights from

The 10X Rule: The Only Difference Between Success and Failure

The 10X Rule: The Only Difference Between Success and Failure

By Grant Cardone

Audio available 11 minute read Published Apr 26, 2011

What you'll learn

What is the single-most important factor that drives success? Is it time-management? Passion? Focus? Networking? Setting good goals? This is a question that plagued entrepreneur and business owner Grant Cardone for decades, and the answer that he’s finally come up with is the 10X Rule: learning to set goals 10 times beyond what you think you can do, and putting forth 10 times the effort you think you’ll need. It’s the factor that invariably separates the successful from the unsuccessful.

Key insights

  1. 1 The 10X Rule is for people who want to close the “not there yet” gap that stands between them and achieving a dream.
  2. 2 Instead of memorizing more definitions of success, just remember that success matters, it’s your duty to pursue it, and there’s no shortage of it.
  3. 3 The victim mentality repels success; responsibility attracts it.
  4. 4 There are four modes of operation that all our actions fall into—but only one of them brings success.
  5. 5 People don’t bail on goals that are too big—they bail on goals that are too small.
  6. 6 Fear is not a sign to back off—it is usually a sign to press on and dive in.

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